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Product Execution
Learn how to translate technical and business requirements into clear user stories with the Gherkins Method of writing acceptance criteria. This track gives students hand on experience, mastering Jira and Confluence. In today's market, it's not enough to just write stories and manage scrum ceremonies. We immerse our students in a Tech Deep Dive where they learn web-server architecture, API requirements, microservices, and other technical underpinnings that strenthen our Product Managers to speak to technical teams.
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Product Strategy
Senior Product Managers must master the art of strategic product management. We teach students to become Product Leaders and Visionaries through learning how to set Product Vision, create Product Roadmaps, and engage in Release Planning, Resource Planning, Risk Mitigation, PI-Planning, Epic-to-Iteration Mapping, and giving students the depth and breadth to discuss technical dependencies from APIs to web server architecture.
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Product Design
Students will learn Stanford's Design Thinking EDIPT framework, working on projects to create empathy maps, user personas, and identify customer journey painpoints. We arm our students with UX design chops where they'll work on wireframes and prototypes, and develop a keen eye for Product Design principles, being able to critique designs, work with UX teams on user testing and A/B testing, and develop a strong tenacity to speak confidently to discuss UX design.
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